The goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.
In crowded marketplaces, companies strive for a unique selling proposition that can separate them from the competition in the minds of consumers.
CSR can play a role in building customer loyalty based on distinctive ethical values.
Companies can benefit from building a reputation for integrity and best practice.
Benchmarking involves reviewing competitor CSR initiatives, as well as measuring and evaluating the impact that those policies have on society and the environment, and how customers perceive competitor CSR strategy.