Ecobrand was asked to develop a campaign for Avery Berkel’s Xs range. This provided an opportunity to evolve the marketing strategy and focus on the audience segments. Having developed the Avery Berkel brand vision we realized that the audiences for the Xs range of weighing products were very different and required a particular tone of voice for their sector. The campaign featured a teaser flier, a range of specific audience facing fliers such as butchers, delis, farm shops etc, supported by a range brochure and exhibition graphics.
