The Aim
Gamko are global leaders in the manufacture of professional drinks coolers for the bar, leisure and catering industries. Founded in 1958 by pioneering Dutch engineer, Mr. van Gameren, the Gamko family of experts has grown to become market leaders whose products are used accross the world. Ecobrand have evolved their brand presence, especially in the UK and have worked with Gamko to develop their brand language, values and increased visibility.
The Solution
Ecobrand delivered a vision document to establish a mission statement, value and positioning and an updated brand guidelines document. Ecobrand also provided a selection of new photography to establish an enhanced look and feel accross all their literature. It is important to note that Gamko’s products are designed to fit unique and individual spaces. This needed to be illustrated in the sales and marketing literature. We also provided graphic tool kits for proprietary sales outlets to engage end users. Finally Ecobrand produced computer generated models of the complete range of Gamko products and created a series of animations showing how Gamko products function in various bar and restaurant environments.
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The Result
The result was the design and production of a complete range of marketing materials, from brand guidelines through to sales materials and digital animations. The new literature reflects the brand evolution and key messages that focus on stylish, bespoke and individual bar solutions.
