Ecobrand delivered a vision report that helped to identify positioning and key messages. From this we developed the brand identity and brand guidelines that determined a master look and feel for all subsequent sub-branding to follow. This was required to be to applied to wide range of products and services.
Although in their infancy Eco-sphere have seen their initial brand applied to a range of bamboo (wood free) products, a range of food waste to fertilizer machines and bio fuels products. The sub-brands retain a unique and individual look and yet are clearly identifiable as part of the Eco-Sphere portfolio. The parent brand and sub-brands have been applied to a wide range of communication tools including websites, exhibition graphics, literature and presentation materials.