Lifeventure is a high street outdoor clothing brand. They required a complete refresh for their in-store presence including POS and packaging. The client felt that their current product identity was tired and had lost brand cohesion.
Ecobrand conducted in-store research and developed the look and feel for a new packaging and POS style to address these problems, while keeping the many positives associated with an existing and successful product range. Particular challenges in this project included a large and disparate range of products requiring many packaging types. The results will be implemented across their range in the coming months.