The Pauline Quirke Academy commissioned Ecobrand to conceptualise, design and illustrate the costumes, props and stage environments for their West End shows. The shows are performed by students from across the UK in a series of events held annually. The show titled The Lazy Ace is styled in a film noir, graphic novel style suitable for children of all ages.

As well as the design concepts Ecobrand produced Posters, direct mail, show programmes, advertising (both digital and press campaigns), costume designs, stage back and side cloths and a series of inspirational illustrations designed to guide and inspire the students.